AI SEO: How to Optimize Your Website for AI Search Tools like ChatGPT, Gemini & More

Until recently, “Googling it” was the default. But not anymore.
Today, if you want to understand something, many of us instinctively turn to ChatGPT, Gemini, or tools like Perplexity AI for fast, conversational, and context-rich answers. These AI models don’t work like traditional search engines. They don’t just crawl and match keywords, they understand, summarize, and generate responses based on the content they trust most.

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