101Caffe

101Caffe is a speciality coffee destination across the UAE offering premium beverages and artisanal café experiences.

Technoid managed Meta Ads, Google Ads, and Snapchat Ads alongside conversion rate optimisation to reach target audiences across multiple platforms, drive qualified traffic, and maximise customer acquisition.

KEY STRATEGIES IMPLEMENTED

• Multi-Channel Paid Advertising – Deployed coordinated campaigns across Meta, Google Ads, and Snapchat to reach 101 Caffe’s audience segments.
• Audience-Focused Targeting – Created targeted campaigns for coffee enthusiasts and premium beverage seekers across the UAE.
• Conversion Rate Optimisation – Optimised landing pages and streamlined customer journey to improve orders, reservations, and enquiries.
• Platform-Specific Creative Strategy – Tailored ad creatives for each platform to maximise relevance and engagement.
• Performance Optimisation – Continuously refined targeting, budgets, and creatives to improve ROI and customer acquisition costs.

OUR APPROACH

The strategy focused on more than driving traffic across platforms. We prioritised reaching premium coffee customers through coordinated channels, creating a clear path from awareness to conversion.
By combining paid advertising with conversion optimization, 101Caffe could build immediate customer acquisition through targeted ads while ensuring the digital experience converts visitors into customers, orders, and repeat business.

MARKETS & SERVICES

Market: UAE
Services: Meta Ads | Google Ads | Snapchat Ads | CRO