Top 10 SEO tools you must try to win organic traffic in 2024

In today’s rapidly evolving digital landscape, having a strong SEO strategy is crucial for any business looking to succeed online. However, the key to online success lies in mastering the art of Search Engine Optimization (SEO). With search engines becoming smarter and more competitive, it’s important to stay updated about the best SEO tools available. If you are looking to supercharge your website and win the game of organic traffic then try to utilize the following SEO tools that will help you drive organic traffic to your website and stay ahead of the competition in 2024.

What is SEO?

Search Engine Optimization is the practice of increasing the website’s visibility and relevancy on popular search engines like Google, Bing, Baidu, and Yahoo. SEO is essential for any online business, as it can help you attract more organic traffic, leads, and customers to your site. To learn more about SEO, click here.

Improving organic traffic through SEO is not a one-time thing. It requires continuous monitoring, analysis, and optimization to keep up with the changing algorithms, trends, and user behaviours. That’s why we are recommending the following must-try SEO tools that are best to increase organic traffic in 2024.

1. Google Search Console

Search Console is another free tool from Google that helps to monitor and optimize the website’s presence on Google search results. We can use it to submit sitemaps, check for crawl and indexing errors, view search queries, and get insights on how to improve the site’s SEO and also fix any issues that may affect your site’s ranking, such as broken links, duplicate content, mobile usability, and more.

2. SEMrush

It’s a paid tool that offers abundant features like keyword research, site audit, competitor analysis, backlink analysis, and content marketing. SEMrush helps to track your rankings, organic traffic, and ROI for your SEO campaigns.

3. Ahrefs

Ahrefs is another paid tool that specializes in backlink analysis and link building.  It helps to do complete keyword research, site audit, content analysis, rank tracking, and more. Ahrefs offers a lot of free tools such as site audit, keyword analysis, DA checker, and backlink checker. Also, it is available as a browser extension for instant SEO audits for the web page.

4. Ubersuggest

Ubersuggest is a friendly companion for business owners who are looking for the best tool to improve the organic traffic for their website. It helps to discover the keywords and backlinks by spying on a competitor’s website and makes the content stand out. By using this tool, you can optimize the content, and increase your organic traffic and conversions.

5. Screaming Frog SEO spider

Screaming Frog is a desktop application that you can download and install on your computer. Crawling the site using SEO spider, it will show the various SEO metrics and data, such as title tags, meta descriptions, headings, images, links, status codes, and more. You can use this information to find and fix any errors or problems that may affect your site’s ranking and performance. Its free version allows to crawling maximum of 500-page URLs of a website.

6. MOZ Pro

Moz Pro is also one of the best paid SEO tools that provide a complete solution for the website. It helps to check the website’s organic health score, track how well it’s ranking, and gives you tips to improve both on-page and off-page SEO. It is also available as MozBar, a browser extension that shows you SEO metrics and suggestions for any page you visit.

7. SEO Power Suite

SEO PowerSuite is a free and paid tool that consists of four different software products: Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant. These products help you perform various SEO tasks, such as keyword research, site audit, competitor analysis, link building, and rank tracking. The free version offers limited features.

8. SE Ranking

SE Ranking is a paid tool that helps you to manage and improve your website’s SEO. It’s a versatile tool for any website owner who wants to boost their site’s ranking and traffic. It also provides a customized SEO report with suggestions to improve the organic traffic of the website.

9. Similarweb

Similarweb is a paid tool that helps you to analyze and compare the traffic and performance of any website or app. It is similar to Google Analytics you can use it to find out the sources, countries, devices, and channels of your website’s visitors, as well as the bounce rate, time on site, and pages per visit.

10. SEOptimer

Seoptimer is a comprehensive and user-friendly SEO tool designed to empower businesses and website owners to enhance their online presence. You can generate in-depth SEO audits, uncovering issues related to on-page elements, meta tags, mobile responsiveness, and more. It is a free tool, but you can upgrade to a premium plan for more features and benefits.


Navigating the dynamic landscape of online success in 2024 demands more than just a strong SEO strategy; it requires the right set of tools to stay ahead. These recommended SEO tools, offer invaluable insights, from comprehensive analytics to competitor analysis, enabling website owners and marketers to make valuable decisions and stay ahead of the competition. If you a business owner who is looking to supercharge your website and wants to increase organic traffic? Reach out to Technoid one of the best digital marketing agencies in Dubai offering Digital Marketing, SEO, and Google Ads services in the UAE and beyond.