SEO: A necessity that nurtures your business – To grow exponentially!
Competition never rests! To outpace yourcompetitors, more than a surplusbudget, you need an effective yet serviceable strategy. Strategy is the keyword here – that too - Customised!
Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics that optimizes your online visibilityand increases relevant traffic – Organically - termed as “White Hat or Ethical SEO”. Basically, White Hat SEO focuses on human audience and follows search engine rules and policies to achieve organic ranking. Techniques include keyword analysis and its utilization on website, link building and backlinks for enhancing link popularity, incorporating unique, factual and comprehensible content. All this makes your website - user-friendly, quickly loading and easy to navigate – essential features of a quality website!
How important is SEO?
It is essential for all – irrespective of the size of your enterprise - small, medium or large:
- Increases Visibility: Top searches are always weighed and drives qualified traffic towards your website, organically. Authentic SEO practices improve your website
visibility, increases visitor count and generate more leads and prospective business.
- Website enhancement: SEO is not only about search engines but good SEO practices as it improves user experience and usability of a website.
- Social Promotion: The more you are visible on search engine; online visitors are more likely to promote you on social media platforms like Facebook, Twitter etc.
- Improves credibility: Better search engine rankings for business specific keywords increases users trust on your website, hence better online standing.
- Better ROI: A better optimized website fetches more potential customers, hence more sales and higher ROIs.
On-page and Off-page SEO
Both the activities are driven towards achieving one goal – Top rankings on search engines for relevant keywords to pull qualified traffic! Both are crucial to the success of an SEO campaign but works absolutely differently.
- On-page SEO refers to how well your website is presented to search engines. In short, what is your website about and what you rank for? Major factors include relevant keywords, title tags, headings, URL structure, Alt Text for images, fast page loading, quality content, website coding and internal linking.
- Off-page SEO refers to your website’s overall authority on the web space. In short, how influential and popular your website is? How high you rank in search results? The major factor here is the number and quality of backlinks to your website. Some effective methods of building links include:
- Creating original and engaging content
- Promoting content via Social media channels
- E-mail to your industry influencers for quality backlinks
- Blogging on relevant sites
How Technoid can be your technical aid in SEO?
If you want to achieve unprecedented success in digital space - organically, Technoid can assist you! We are a proactive and a personable enterprise that measures to perfection. A team of skilled professionals that designs comprehensive and customised SEO solutions to suit your business needs! We aim to achieve faster and enduring online visibility, improvement in organic traffic, higher page rank for business specific keywords, healthy backlinks, improved domain authority, better leads and greater ROIs.
You wish we accomplish – Just send an email at email@example.com!