9 Reasons Behind Dip in SERP Ranking

Ever wonder why your website rankings drop despite your best efforts? It’s a puzzle that baffles many business owners. The reasons can be elusive, making improvement seem like a tough nut to crack. So, what’s causing the dip, and how can you turn things around? Let’s dive in!


The SERP is the battleground where websites compete for visibility in search engine results. Google, as the captain of this vast digital sea, uses complex algorithms to determine each website’s ranking, considering factors like relevance, authority, and user experience.

Why Ranking in SERP is Important?

Ranking in SERP (Search Engine Results Pages) is crucial for several reasons. Firstly, most online experiences begin with a search engine, with users trusting the results to provide relevant and reliable information. Securing a higher rank in SERP increases the visibility of your website, driving more organic traffic and potential customers.

Moreover, users often associate higher-ranked pages with credibility and trustworthiness, enhancing your brand image. A strong SERP presence also positions your business as an industry leader, establishing trust and fostering long-term relationships with your audience. SERP ranking is a crucial factor for online success, influencing traffic, credibility, and overall business growth.


There can be multiple factors leading to a lower ranking in SERP, in this blog we have covered the 9 most common and basic reasons –

1. Algorithm Update:

Google’s algorithms are like seasoned chess players – they keep changing their moves. not keeping up with Google’s algorithm updates can lead to a variety of issues that directly impact your SERP ranking. To ensure sustained visibility and traffic, it is essential to stay informed about algorithm changes, adapt your website accordingly, and prioritize the factors that Google values in its quest to deliver high-quality search results. One crucial factor is E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness), so make sure your content aligns with these principles to maintain a solid online presence.

2. Irrelevant Keywords:

Think of keywords as your website’s secret handshake with search engines. Outdated keywords hinder your website’s performance. They result in reduced visibility as search engines prioritize current user intent, potentially putting you at a disadvantage. Moreover, using outdated keywords may create a negative user experience, contributing to higher bounce rates. To maintain a strong online presence, regular keyword research is essential.

3. Backlink Backlash:

Backlinks are the digital nods of approval. When you experience problems with backlinks, such as losing high-quality links or having broken or spam links, it sends negative signals to search engines leading to a decline in your site’s perceived authority, affecting its position in search results. Additionally, it may be seen as non-reliable, impacting user trust and search engine rankings.

4. Content Cobwebs:

Outdated, irrelevant, or stagnant content can signal to search engines that your site is past its prime. It poses a significant threat to your website’s search engine ranking. Search engines, especially Google, prioritize qualitative, relevant, and up-to-date content to provide users with the most current information. If your website features outdated content, it may lose its relevancy and authority in the eyes of search algorithms leading to a dip in ranking.

5. Technical Turbulence:

Search engines favour websites with seamless user experiences, and technical issues can disrupt this, leading to a drop in rankings. Common technical glitches include 404 error pages, broken links, canonical tag issues, 301 redirects gone wrong, and problems with the robots.txt file. These issues not only hinder user navigation but also signal to search engines that your website may not be reliable or well-maintained. Ignoring these glitches may lead to a gradual decline in your website’s visibility and authority, impacting its ranking and user trust.

6. Non-Mobile Friendly Site:

With an increasing number of users accessing the internet through mobile devices, search engines prioritize mobile-friendly websites to enhance user experience. Google considers mobile friendliness as a crucial factor in its ranking algorithm. Websites that aren’tare not responsive on mobile devices may witness a decline in visibility on search engine results pages, as search engines aim to provide the best possible results for users across various devices.

7. Competitor Surge:

Competitor activities can indeed impact your website’s search engine ranking. If your competitors are implementing more effective SEO strategies, producing high-quality content, gaining valuable backlinks, or optimizing their websites better, it can result in them outranking your site. Search engines evaluate numerous factors to determine rankings, and if competitors are consistently outperforming you in these aspects, it might lead to a decline in your visibility on search engine results pages.

8. Poor On-Page SEO:

Neglecting on-page SEO harms your SERP ranking. Poorly optimized title tags, meta descriptions, and URLs confuse search engines, leading to lower visibility. Issues like slow loading, non-optimized images worsen user experience, impacting rankings.

9. Crawling or Indexing Errors:

When search engines encounter difficulties crawling your site due to errors like broken links, server issues, or improper redirects, it hampers their ability to index your content accurately. This can result in pages not being included in search results or outdated information being displayed. Addressing these errors promptly is crucial to ensure that search engines can efficiently crawl and index your website, enhancing its visibility and positively influencing SERP rankings.

Final Thoughts:

In summary, understanding the reasons behind a dip in SERP ranking is crucial for maintaining your position. From algorithm updates to backlink fluctuations, each factor plays a vital role in shaping your website’s destiny on the search engine results page.
The digital landscape is ever evolving, and your website’s ranking may face challenges along the way. If you find yourself navigating the complexities of SEO drops, Technoid as a trusted digital marketing agency, is here to guide you.

At Technoid, we leverage tools like Google PageSpeed Insights and improve Core Web Vitals to enhance your website’s speed and user experience, ensuring you rank higher on the SERP.

Our team of experts specializes in navigating the digital currents, ensuring your website not only recovers but thrives. Ready to boost your online presence? Contact us today, and let’s redefine your success in the digital world!