The Reader ME

reader_ME

About Project:

SPECtacular's first endeavor is introducing The Reader in the Middle East. The Reader is primarily a concept store borne from the dire need in the marketplace for trendy, high quality and optically correct ready-made reading glasses. Most of our Readers are available in focal powers ranging from 0 to +3.5. They have CR39 lenses promising a clear and distortion-free view. Sprung hinges offer ease of use and make the products less susceptible to damage. Originally conceived in South Africa by Justin Blecher (an optometrist by profession) , with its headquarters established in Australia,the brand has since spread across the globe to include countries such as New Zealand, Hong Kong, South Africa, Mauritius, London, Holland, Germany, and Sao Paulo. And now, SPECtacular and The Reader have collaborated to realize their common vision in the United Arab Emirates starting off with Dubai.

Posted on:

May 13, 2016

Client:

Spectacular General Trading L.L.C
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